An engaging presentation can turn an event speech into something successful and impactful. In this article, we share tips and techniques to take your presentations to the next level.
From introducing a speaker to showcasing a product or service, making those minutes impactful and engaging can be the difference between a memorable event and one that goes unnoticed. Creating presentations for events—whether in PowerPoint, Keynote, videos, or other creative formats—is essential to capturing the audience’s attention and effectively delivering each message.
How to create presentations for events?
The most commonly used format for presentations remains PowerPoint. Its great versatility, customization options, and ease of use have made it the king of tools for creating presentations that go beyond simply inserting text and images. With an attractive and professional design, while maintaining a balance between visuals and content, the presentation should follow a logical structure to ensure a coherent flow. This way, the audience can naturally follow the narrative. The correct choice of colors, fonts, graphic styles, high-quality images, and infographics enhances readability and makes the content more accessible to the audience.
A slide should not replace the speaker. This is why it’s important not to overload slides with text but instead display key points that support the information being conveyed by the presenter. Maintaining balance is crucial, and applying a simple rule can help: the 10-20-30 rule. That means a maximum of 10 slides, a presentation lasting around 20 minutes, and a font size no smaller than 30 points. Once this is clear, rehearsing becomes essential to avoid mistakes and maintain a smooth flow throughout the presentation. It’s equally important to always have a backup copy and check with the venue’s technical team to ensure the presentation format is fully compatible.
How to create engaging presentations?
A creative presentation ensures that the audience’s attention remains engaged throughout. It’s essential to start with an idea or concept that is captivating and disruptive. In today’s age of visual saturation and immediacy, speaking to an audience for a set period can be challenging. It requires bold innovation with interactive elements that turn the attendee’s experience into something immersive. For instance, using an interactive timeline to showcase the evolution of a brand or narrate a story can be an original and effective approach.
Leveraging the latest technologies can add that innovative touch every event needs. Numerous tools are available to help craft a seamless and modern narrative, creating impactful presentations. Multimedia elements are also valuable resources that bring life and rhythm to a presentation. Incorporating videos, animations, and infographics helps the audience absorb the intended message effectively. Each resource should serve a clear purpose and not merely act as filler.
The value of the narrative lies in the details and fulfilling the presentation’s objective. Audiences can tell when a presentation is truly creative. Using rhetorical questions, live engagement, or tangible elements that encourage attendee interaction are excellent strategies to maintain interest and establish a meaningful emotional connection. These approaches ensure those minutes in front of the audience become a memorable experience.
How to create a presentation video?
We live in an immediate world, where even pausing for a few seconds to read (no matter how brief) can be considered a loss of audience attention. That’s why short, impactful, and emotionally-driven videos are favored on social media and websites. When creating a video for an event, it’s crucial to define its purpose. A video telling the story of a brand is different from one presenting a product or one designed solely to capture the audience’s attention before a speaker’s presentation. Having a clear objective will guide the creative and technical decisions.
The content should effectively convey the message. The script must tell a brief story, which can be conveyed through a voiceover accompanying the images, subtitles, or well-positioned text that doesn’t distract the viewer’s attention. Additionally, it should have an engaging start, a development that maintains attention, and an ending that leaves a lasting impression. Music that aligns with the tone of the messages and images will help complement the video production.
A very important factor is the use of high-quality images and videos. There are numerous image banks where you can obtain the necessary material to create the content. Transitions should be smooth, and the rhythm of the video must align with the theme without losing the viewer’s interest. A presentation video for events should not exceed 90 seconds, depending on the purpose and target audience. Additionally, personalizing the video for the event will make it relevant and engaged with the attendee’s experience. At MTGlobal, we have extensive experience in audiovisual production and resources to create presentations that stand out at any type of event.
Therefore, a well-designed, creative presentation supported by emotional impact can make all the difference during the course of an event. If you need support to bring all your ideas to life and translate them into a presentation, let us tell you how MTGlobal can help, thanks to our experience gained over three decades working with our most demanding clients and with our tools, which we are ready to put at your disposal.